The Ultimate Educational Experience For Contractors

How To Deliver Information and Observations with Impact, not Pressure!

Russ Horrocks
Russ Horrocks
Vice President, Flow Odyssey
It’s a common challenge: How can technicians effectively deliver information to the customer without applying pressure? Do you want to quote and hope? Or do you want to compel your customers to invest in your products and solutions while providing an amazing customer experience? Too often technicians make recommendations that fall on deaf ears.

In this breakout, Russ Horrocks will break down why this happens and how to overcome it. In addition, Russ will walk the attendees through a simple formula for creating value and interest in your products and services. Most importantly, all this will be done without the technician or the homeowner feeling an ounce of pressure.

In this session, you’ll learn:
  • How to serve your customers while establishing yourself as the best company in the market
  • How to grow your reputation and brand
  • Strategies for communicating value (not pressure) to your customers
  • Proven best practices for improving in-home relationships
  • And much more!
Russ Horrocks
Russ Horrocks
Vice President, HVAC Sellutions
It’s a common challenge: How can technicians effectively deliver information to the customer without applying pressure? Do you want to quote and hope? Or do you want to compel your customers to invest in your products and solutions while providing an amazing customer experience? Too often technicians make recommendations that fall on deaf ears.

In this breakout, Russ Horrocks will break down why this happens and how to overcome it. In addition, Russ will walk the attendees through a simple formula for creating value and interest in your products and services. Most importantly, all this will be done without the technician or the homeowner feeling an ounce of pressure.

In this session, you’ll learn:
  • How to serve your customers while establishing yourself as the best company in the market
  • How to grow your reputation and brand
  • Strategies for communicating value (not pressure) to your customers
  • Proven best practices for improving in-home relationships
  • And much more!