Maintaining healthy gross margins on new systems is critical to your business success. But maintaining healthy gross margins is more difficult than ever, given the abundance of cheap competitors. The key to maintaining those margins is demonstrating to your homeowners WHY your company is worth paying a higher price.

Join residential HVAC sales expert and New York Times bestselling author Weldon Long as he explains the value-building exercise of a product demonstration to show your homeowners how a proper installation is done and WHY your company is worth more than the competition.

In this sessions, you’ll learn:

• How to use this powerful strategy to drive higher gross margins
• How to deliver overwhelming value to your homeowners
• A proven strategy to create a product demonstration for your business
• How to set yourself apart from endless competitors in the eyes of your customers
• And much more!