The Ultimate Educational Experience For Contractors
March 16 – 17, 2023
Caesars Palace
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EPIC2023, the most highly anticipated event of the year for the home services industry, will take place March 16-17 at Caesars Palace on the iconic Las Vegas Strip. EPIC2023 will feature celebrity keynote presenters, breakout sessions delivered by legendary industry experts, access to best-in-class product and service providers, dynamic networking opportunities and an unforgettable evening party.

This is the can’t-miss event of the year for contractors.
Register now before the event sells out!

Keynote Presenters

Agenda

Wednesday – Optional Pre-Events
Thursday – Conference Day 1
Friday – Conference Day 2

12:00PM – 4:00PM

AMPLIFY: Turn Up Your Business Growth

Becoming the #1 home service provider in your market doesn’t happen overnight. It takes continuous planning and innovation to sustain and grow a business. Developing your brand reputation goes beyond what you do with your marketing – it means creating a culture and building business processes that allow you to scale efficiently while providing best in class customer service. Participants will learn how to:
  • Gain traction with business processes and planning roadmaps
  • Align marketing strategies with your unique business goals
  • Build a winning company culture that simplifies recruitment and embodies your brand
  • Grow the business without sacrificing customer experience

FREE REGISTRATION

Limit 5 attendees per company. Each participant must complete a registration form. Space is limited – register today!

8:00AM – 9:00AM

Check-in & Breakfast

Opportunity to network, visit with exhibitors and enjoy a complimentary breakfast buffet.

9:00AM – 10:00AM

Opening Keynote – From Fitness to Fortune: Going From Entrepreneur to Empire

Presenter: Jillian Michaels

Jillian Michaels is the biggest brand in fitness and wellness worldwide. But Jillian hasn’t built her $100 million empire merely on fitness. She has also expanded her business as a partner, investor, and/or owner in dozens of other successful brands like Pop Chips, Thrive Market, Lucky Jack Coffee, Flywheel, So Delicious, Krave Jerky, and many more, and she’s played integral roles in establishing and growing the success of those businesses worldwide.

In this unforgettable keynote session, Jillian will discuss the strategies that she’s used to evolve in business and maximize every single opportunity. She’ll share proven concepts for increasing your following and effectively communicating through both modern and traditional platforms in order to build your brand, increase sales and amplify your overall business. You’ll walk away feeling not only empowered and educated, but motivated to keep pushing your business forward.

10:00AM – 10:30AM

Break

Opportunity to network and visit with exhibitors.

10:30AM – 12:00PM

Breakout Sessions

Attendees choose to attend one of the following breakout session options:

• Tricks of the Trade to Success • Communication Skills and the Art of Persuasion for Techs • The Secrets of Sales Success • Understanding Near Prime and Subprime Lending
Expand to read full details
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Breakout Option 1: Leadership Track Tricks of the Trade to Success Presenter: Paul Kelly
Paul Kelly reveals the magic behind what drove his company from $7 million in revenue, to over $200 million today. Whether you are a $1 million contractor, $5 million or $20 million, you’ll love learning the secrets no one else seems to talk about. This session will include 15 minutes of “Stump the Magician” where you can ask Paul any question.

All attendees will receive a signed copy of Paul’s book Tricks of the Trade to Success: The Magic of Creating Your Ta-Daaah! in Business and Life. So grab some popcorn, take a seat in the audience, and don’t hesitate to raise your hand when the magician asks for a volunteer. It could change your life.

Plus, you’ll learn the tricks of the trade for:
  • Selling more HVAC systems
  • Making more money — and more profit
  • Effective marketing and advertising
  • Hiring and retaining the best
  • And so much more!
Breakout Option 2: Technician Track Communication Skills and the Art of Persuasion for Techs Presenter: James Leichter
Have you ever noticed how some people seem to get ahead even though they don’t appear to be any more intelligent or any harder working that you are? For many of those people, commination and presentation skills are their secret weapon. Excellent commination and presentation skills are the most effective tool in the technician’s toolbox. With that tool, a technician can deal with any situation with confidence and effectiveness.

This breakout session will help participants become far more effective presenters and communicators. These skills will give them their best chance to succeed at almost anything. You’ll learn how to communicate effectively and confidently with practical and proven techniques that are essential for all technicians. Participants will learn how to instill trust and confidence in others, and you’ll walk away able to communicate with customers effectively and confidently on any topic, even under the most difficult circumstances.

You’ll also learn:
  • The psychology of persuasion and how to influence customers to take positive action.
  • How to be seen as a trustworthy professional whose recommendations are always in the customer’s best interest
  • How to communicate more effectively during service calls
  • Control any conversation with verbal judo. Learn how to deal with difficult people, even in the most stressful situations
  • How to get the customer to understand technical concepts when they are not tech savvy.
  • Great communicators use examples and metaphors to explain technical or complex things. You will learn how the experts do this with ease
  • How to offer recommendations in a low-pressure manner that the customer can easily understand
  • Never be put on the spot again! You’ll learn how to think on your feet when challenged with a difficult or negative questions
  • Learn the secret to quickly establishing rapport and conversing easily with customers.
  • The power in words – which ones to use and which ones you must avoid
  • Methods to overcome objections and persuade customers without using silly outdated word gimmicks.
  • The 6 major components of personal charisma—and what you can do to further develop these qualities in yourself
Breakout Option 3: Comfort Advisors/Sales Professional Track The Secrets of Sales Success Presenter: Mark Matteson
Why do some people have a 75% close ratio and others struggle to close 25%? Just what are the causes of success? Sales people are not born, they are made. Using personal stories from 53 years in sales, his most successful contractor clients, self-effacing humor, high levels of interaction, critical success factors of peak performing sales professionals, Mark will give you the tools you need to raise your own bar and maximize your sales potential.

This 90-minute breakout will change your sales life and put you in the top 4% of performers. In this session, you’ll learn:
  • The strangest secret in the world
  • The Hour of Power
  • The 3 Things Formula
  • The #1 skill to master in sales
  • “The questions are the answers”
  • Three simple closes that work
  • How objections are your friends – and four words to find the REAL objection
  • The “Fries With That?” secret
  • How to create endless referrals
  • And much more!
Finance logo
Breakout Option 4: Business Growth/Payment Solutions Track Understanding Near Prime and Subprime Lending
Speaker Gude Eric Gude
Speaker Fuchs Erin Fuchs
Speaker Clynes Nicole Clynes
54% of Americans have what is considered a prime credit score or higher, meaning they’ll secure the highest approval odds and best rates when applying for a lending solution. But your homeowners are more than just a credit score, and plenty who fall short of qualifying for prime approvals still want financing. And there are options for them. How could contractors benefit from tapping into available options for this underserved 46%?

In this breakout session, our financing experts will discuss how waterfall lending is an excellent tool for helping contractors broaden their customer base. We’ll provide a breakdown of how lenders assess risk, as well as debunk some common misconceptions about second- and third-look lending. Those who attend this session will leave armed with practical information that helps them better field homeowner questions.

In this session, you’ll learn:
  • The power of a “yes” for virtually every customer
  • The underwriting criteria to approve these customers
  • The appropriate pricing and setting of consumer expectations
  • The subprime market vertical in multiple industries across North America
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12:00PM – 1:00PM

Lunch

Opportunity to network, visit exhibitors and enjoy a complimentary lunch buffet.

1:00PM – 2:30PM

Breakout Sessions

Attendees choose to attend one of the following breakout session options:

• Leading to Win! • How To Deliver Information and Observations with Impact, not Pressure! • The HVAC Product Demonstration – The Key to Creating Higher Gross Margins and Adding Value on HVAC Residential Sales • Leasing Is All Around Us
Expand to read full details
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Breakout Option 1: Leadership Track Leading to Win! Presenter: Scott Deming
In this dynamic session, each attendee will be given the tools and gain the skills to become an effective leader who inspires, impassions, and empowers those around him or her. Great leaders create an environment where healthy debate, sharing of ideas and inclusion are all part of the company culture – where employees feel they are part of something special.

In this session you learn how to:
  • Inspire and convince others to work tirelessly for the mission
  • Overcome workplace negativity
  • Understand the difference between leadership and supervision
  • Coach and mentor to develop great employee skills
  • Manage your team with clear expectations, proper delegation, and employee empowerment
  • Manage change with purpose, positivity, and collaboration
  • Recognize employee issues through verbal and non-verbal communication
  • And much more!
Breakout Option 2: Technician Track How To Deliver Information and Observations with Impact, not Pressure! Presenter: Russ Horrocks
It’s a common challenge: How can technicians effectively deliver information to the customer without applying pressure? Do you want to quote and hope? Or do you want to compel your customers to invest in your products and solutions while providing an amazing customer experience? Too often technicians make recommendations that fall on deaf ears.

In this breakout, Russ Horrocks will break down why this happens and how to overcome it. In addition, Russ will walk the attendees through a simple formula for creating value and interest in your products and services. Most importantly, all this will be done without the technician or the homeowner feeling an ounce of pressure.

In this session, you’ll learn:
  • How to serve your customers while establishing yourself as the best company in the market
  • How to grow your reputation and brand
  • Strategies for communicating value (not pressure) to your customers
  • Proven best practices for improving in-home relationships
  • And much more!
Breakout Option 3: Comfort Advisors/Sales Professional Track The HVAC Product Demonstration – The Key to Creating Higher Gross Margins and Adding Value on HVAC Residential Sales Presenter: Weldon Long
Maintaining healthy gross margins on new systems is critical to your business success. But maintaining healthy gross margins is more difficult than ever, given the abundance of cheap competitors. The key to maintaining those margins is demonstrating to your homeowners WHY your company is worth paying a higher price.

Join residential HVAC sales expert and New York Times bestselling author Weldon Long as he explains the value-building exercise of a product demonstration to show your homeowners how a proper installation is done and WHY your company is worth more than the competition.

In this sessions, you’ll learn:
  • How to use this powerful strategy to drive higher gross margins
  • How to deliver overwhelming value to your homeowners
  • A proven strategy to create a product demonstration for your business
  • How to set yourself apart from endless competitors in the eyes of your customers
  • And much more!
Breakout Option 4: Business Growth/Payment Solutions Track Leasing Is All Around Us Presenter: Wright Kimbro
In today’s purchasing environment, subscription models have permeated nearly every product category and type of transaction. Over the past ten years, consumer behavior has embraced subscription services with their automated peace of mind. From cell phone services to broadcast subscriptions, or at home delivery services, consumer behavior is trending towards convenience.

Join a financing expert in this breakout session and discover the many products available for leasing in HVAC, and the long-term contractor benefits for customer retention. Are you offering leasing in HVAC? If not, you are behind the curve.

In this sessions, you’ll learn:
  • What a subscription model looks like
  • How it can increase you bottom line
  • How it differs from traditional financing
  • How to avoid pre-judging and see what the average leasing customer actually looks like
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2:30PM – 3:00PM

Break

Opportunity to network and visit with exhibitors.

3:00PM – 4:00PM

Keynote Presentation – TURNING PASSION INTO PURPOSE

Presenter: David Garibaldi

Ten minutes. That’s how long it takes for David Garibaldi to transform a blank canvas into a work of art. Artists transform an empty canvas into a work of art through their skill, experience, inspiration and senses. David Garibaldi’s life and transition into a world-renowned performance painter is no different. Garibaldi has built himself and his brand from a graffiti artist on the streets, to a world-famous creator starring on America’s Got Talent, opening up for KISS’s farewell tour, and appearing at NBA All-Star Weekend and in sports arenas around the country.

In this session, paint, sound, and entertainment collide for an entertaining show that has brought people around the world to their feet. While going through his transformative process of bringing art to life in front of your very eyes, he’ll also touch on poignant lessons for you as a person and an entrepreneur. You’ll walk away with Garibaldi’s powerful message echoing in your ears: “Your dream is not waiting for you to find it. It’s waiting for you to create it.”

4:00PM – 5:30PM

Product & Services Showcase

Discover new products and services that are designed to help you overcome your business challenges by visiting the various exhibitor tables inside the main ballroom. Beer, wine and light appetizers will be served.

6:00PM – 9:00PM

Evening Party-Drai’s Nightclub

Join us at Drai’s Nightclub for an EPIC March Madness party. Enjoy the March Madness games, food, open bar and more, while experiencing the industry’s best networking. You don’t want to miss this – the party people will be talking about all year!

8:00AM – 9:00AM

Breakfast

Opportunity to network, visit with exhibitors and enjoy a complimentary breakfast buffet.

9:00AM – 10:00AM

Keynote Presentation – Everyone Communicates, Few Connect: What the Most Effective People Do Differently

Presenter: John C. Maxwell

The most effective individuals know how to connect with people. It’s not about power or popularity, but about making the people around you feel heard, comfortable, and understood. While it may seem like some folks are born with a commanding presence that draws people in, the fact is anyone can learn to communicate in ways that consistently build powerful connections. Your ability to achieve results in any organization is directly tied to the skills in your toolbox. Connecting is an easy-to-learn skill you can apply today in your personal, professional, and family relationships to start living your best life.

10:00AM – 10:30AM

Break

Opportunity to network and visit with exhibitors.

10:30AM – 12:00PM

Breakout Sessions

Attendees choose to attend one of the following breakout session options:

• Developing Your Management Team to Scale for Growth • The High Performance Technician: Five Things ANY Tech Can Do To Get High-Performance Results! • The Triple T’s of Gaining an Edge and Generating More Revenue • Changes: Economic Trends and Consumer Demands
Expand to read full details
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Breakout Option 1: Leadership Track Developing Your Management Team to Scale for Growth Presenter: Gary Elekes
In this 90-minute session you will be exposed to best practices for driving growth and developing a management team capable of executing at the highest levels.

A company is only as good as its client experience long term, and managers are generally responsible for the strategy, the techniques and processes, and the metrics. We will review the focus of leadership to develop a management team that has an aligned vision, a clear purpose, a plan, and the actual tactical systems to scale the business across all facets.

In this session, you’ll learn:
  • How to maximize your management team’s performance
  • Management strategies for grooming better salespeople
  • Management strategies for grooming future leaders
  • Processes for scaling your business
  • And much more!
Breakout Option 2: Technician Track The High Performance Technician: Five Things ANY Tech Can Do To Get High-Performance Results! Presenter: Steven Shallenberger
As Technicians you are on the front lines. You interact directly with the customer and are expected to deliver best in class service. Being at your best as a technician takes skills and the right mindset.

In this power-packed session you will discover five things any technician can do to immediately gain high performance results! You will learn what the BEST technicians do and how they stay on top year after year. These five things will also lead to better health, improved relationships, and more money.

Special bonus for leaders and managers: Receive a turn-key set of slides that you can share with technicians for immediate results.

In this session, you’ll learn:
  • Five things ANY technician can do that lead to HIGH PERFORMANCE year after year
  • How to lead your life with your own technician personal vision and goals
  • Management strategies for your life with a weekly plan that will boost your revenue and income
  • How to start off every day right — good preparation that will save you time and money.
  • How to fill your schedule every day and how to multiply your business and income.
  • Techniques to treat your customers like gold!
  • How to keep yourself happy, healthy and at peace through the power of positive motivation
Breakout Option 3: Comfort Advisors/Sales Professional Track The Triple T’s of Gaining an Edge and Generating More Revenue Presenter: Drew Cameron
Right now, customers are facing unprecedented circumstances when buying a new comfort system. The economy is spinning out of control, inflation is soaring to new heights, prices are continuing to rise, and operating costs are surging. Add to that the uncertainty of the supply chain, uncertainty of employment or work stoppages in all sectors, trade labor shortages, unpredictable weather patterns, and the volatile political climate and polices (natural gas pipeline shutdown, electrification programs, and push for The Green New Deal or some “infrastructure bill”) that are sending shockwaves through our industry and disrupting the marketplace.

Contractors are faced with unrelenting pressure to offer something different, better, and more – or be rendered irrelevant! In a sea of big box retailers, low-priced leaders, venture capital consolidation behemoths, online retailers, lead aggregators and overwhelming misinformation, what can a contractor do to not only survive, but thrive?

Embrace the Triple T’s that sales professionals use as lethal weapons to gain edge in the market. Drew Cameron will share with you how to leverage the Triple T’s to make you stand out and not fit in with the competition.

In this session, you’ll learn:
  • T #1: Tools – How to separate yourself with competency and credibility to ethically eliminate the competition
  • T #2: Technology – How to differentiate your offering with cutting-edge equipment that provides a better experience
  • T #3: Technique – How to be a category of ONE. Start a conversation others ignore and finish a conversation no one else can have.
  • How to end comparison selling causes comparison shopping
  • How to execute within the Elevated Consumer Buying Experience to offer customers better solutions
  • How to make positive life impacts, provide exceptional experiences, and shatter expectations
  • How to be compelling in the customer’s mind – and eliminate comparison
  • And much more!
Breakout Option 4: Business Growth/Payment Solutions Track Changes: Economic Trends and Consumer Demands Presenter: Matthew Bratsis
How can you utilize financing during today’s current economic environment, as the world continues changing ever more rapidly? This is a review of recent trends and the impact financing will have on the future. We will be looking at buyer habits and product and technology challenges, including shipping and manufacturing, as well as upcoming regulatory changes in North America.

As the industry changes, SEER ratings are increasing; bundling is becoming the standard; and ticket prices are increasing. To combat this, the financing programs you offer must be competitive. The HVAC industry is experiencing changes comparable to the solar home improvement industry, including longer-term loans and the need for competitive interest rates.

In this session, you’ll learn:
  • Why dealer fees exist and how they impact you and your customer
  • How other home improvement verticals embrace dealer fees and turn them into a profit center
  • How to embrace dealer fees in your sales process
  • How to manage dealer fees with a flat rate system to alleviate pressures and concerns
  • The importance of utilizing buy-downs
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12:00PM – 1:00PM

Lunch

Opportunity to network, visit with exhibitors and enjoy a complimentary lunch buffet.

1:00PM – 2:00PM

Closing Keynote Presentation – Believe In Yourself and Your Team Will Believe In You

Presenter: Steve Young

Former San Francisco 49ers quarterback Steve Young shares his own personal experiences and the life lessons he’s learned over the years through his experiences – including overcoming physical injury and emotional disappointment and taking pride in all achievements regardless of the reactions of others.

In this and powerful yet heartfelt keynote, the backup quarterback turned Hall of Famer and Super Bowl champion shares with audiences how to persevere through the rough times and realize that it takes a team effort to be successful. You’ll learn from Steve’s experiences on how to lead a team by example – and how leadership means trusting others to execute their role, not doing it all yourself.

Presenters

John C. Maxwell
New York Times Bestselling Author, Speaker, Coach, and Leader
Steve Young
Hall of Fame Quarterback, Co-founder and Managing Director of HGGC
Jillian Michaels
Fitness Expert | Entrepreneur | Best-selling Author
David Garibaldi
World-Renowned Performance Painter, Graffiti Artist and America’s Got Talent Finalist
Paul Kelly
CEO of The Wrench Group, Southwest Region and Parker & Sons.
James Leichter
President & CEO, Aptora Corporation, Mr. HVAC LLC, RA Tax and Accounting Inc.
Mark Matteson
International Speaker and Bestselling Author of 15 Books
Eric Gude
National Sales Director, EGIA
Erin Fuchs
Vice President of Operations, FTL
Nicole Clynes
Account Executive, FTL
Scott Deming
President, RCI, llc and Scott Deming Speaking, Training & Consulting
Russ Horrocks
Vice President, Flow Odyssey
Weldon Long
New York Times Bestselling Author & Contracting Business Expert
Wright Kimbro
Business Development Manager, EGIA
Gary Elekes
President, EPC Equity and iMarket Solutions
Steve Shallenberger
Best Selling Author and President of Becoming Your Best Global Leadership, LLC
Drew Cameron
President, Flow Odyssey and Energy Design Systems, LLC
Matthew Bratsis
Vice President of Contractor Services, EGIA

Exhibitors

Interested in Exhibiting at EPIC2023? Contact Lucas Ehrbar at 503-780-6045 or lehrbar@egia.org.

Book a Room

A limited number of discounted overnight accommodations are available at Caesars Palace for event attendees.

EPIC2023 Sneak Peek

Thinking about attending EPIC2023? We’ve compiled a free package of educational videos from several of the experts who will be presenting live at EPIC2023! Get a feel for some of the trainers and topics you’ll experience at EPIC2023 by accessing this free sneak peek package full of valuable information for your business.

EARLY BIRD PRICING

$895/person


Tier 1 Early Bird pricing valid through September 30th 2022. Tier 2 pricing valid through December 31, 2022. Tier 3 begins January 1, 2023.

Premium Contractor University members receive 1 free registration to EPIC2023.

Members

This includes:

  • All Contractor University Members
  • All Affiliate Members

Non-Members

Register as a non-member and pay the normal registration price or become a premium Contractor University member and receive 1 free registration.


Contact Us

Questions? Call us at 866-502-2021

or email us at memberservices@egia.org